22. ožujka 2009.

Video: Shoji Ito - MUJI

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NO BRAND QUALITY GOODS
The Company’s basic principle is to develop new simple products at reasonable prices by making the best use of materials while considering environmental issues.

Through the careful selection of materials, streamlining manufacturing processes and simplifying our packaging, we have continually introduced high quality Muji brand products onto the market, at lower than usual prices. Presently there are more than 5,000 Muji products sold in Japan. Muji’s natural and simple design complements today’s lifestyles perfectly.

SELECTION OF MATERIALS
For MUJI the materials we use to make our products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as recycling unused materials where possible. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.

PACKAGING
When packaging products, MUJI seeks not to adorn them but rather to highlight their natural colours and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus, all Muji products appear on store shelves in simple packaging bearing only product-related information and a price tag.

MUJI

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